Niche Marketing Works for Real Estate Agents
There are about 10,000 licensed Nashville real estate agents, so competition can be tough. But take heart, niche marketing can give you an advantage over 95% of your competitors. Use the internet’s natural information machine to reach a target audience you care about and offer them value.
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Niche marketing narrows your focus, so you spend less time and money reaching your audience. There are thousands of DIFFERENT niche markets for real estate agents to focus on and serve.
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For instance, one Nashville real estate agent loves horses, riding, and horse farms. She’s involved in it for recreation, so guess what? She can’t wait to read about it, talk with people about it, write about it, and connect through her newsletter and marketing campaigns. Does she get referrals from these relationships? You bet she does. She’s the expert, and people respect her.
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Niche marketing works for real estate agents. Here’s why.
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Niche marketing:
- Is more fun! You’ll be more likely to spend time doing it.
- Creates long term brand value. Folks remember you for it.
- Saves you marketing dollars wasted on reaching a broad audience.
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Here are some examples of focused niche markets:
- Lofts
- Single Moms
- First time homebuyers
- Internet marketing expertise (listings)
- Your children’s school & activities (family focus)
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What niche works for you? Spend some time narrowing your focus and it will pay off for you in long term relationships.
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About Lisa Chapman:
Ms. Chapman is a licensed real estate broker and owner of Exit Realty Diversified, dedicated to serving the needs of discriminating Nashville real estate buyers and sellers. Exit Realty Diversified, conveniently located minutes from I-440 in the Belle Meade area of West Nashville. We will handle all the complexities, and make your real estate transaction as easy and pleasant as possible. It is integrity and commitment that get the job done. www.ExitDiversified.com
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Ms. Chapman is currently active in real estate investing, holding rentals and rehabbing residential properties in Nashville. She received an undergraduate degree in Accounting and MBA from the University of Houston. Visit her website www.LisaChapman.com or email her: Lisa @ LisaChapman.com