Real Estate Classifieds Increasingly Available Online
Classified advertising has long been a staple of real estate marketing. According to the Newspaper Association of America, classified advertising in print media, primarily hard copy newspapers, made up over 26% of the total $17.3 billion spent nationwide in 2005. That’s up from 18.6% in 1995.
.
It’s anticipated that this spending will swing dramatically to online classified spending. By 2010, only a few short years away, Borrell Associates expects that over 32% of all real estate advertising will be spent online.
.
Additional findings from Classified Intelligience confirm that the dynamics in real estate advertising are changing swiftly. Many industry experts and professionals believe that the internet is the only way to go. Online listings and ads give more information than print ads can, and they have the ability to instantly link to agents’ websites, providing an unparalleled marketing tool.
.
Agent websites are the preferred marketing vehicle of the future. Agent sites now work extra hard, including current MLS listings, new listings notifiers, financial calculators, helpful home buyer and seller information, community links and relocation information, tools to syndicate online classifieds (many are free!), and ‘keep-in-touch’ communication tools to prospective customers.
.
A great website is a must for the successful real estate agent in any market.
.
About Us:
Exit Realty Diversified's website platform, Point2 Agent, is the industry’s most highly integrated, end-to-end solution that combines all the critical, advanced technology tools real estate professionals require today to effectively acquire, market, manage and sell real estate listings, in a single, easy-to-use package.
.
Agents of Exit Realty Diversified can join Point2 NLS for free and receive the standard agent website. The site is specifically designed to increase online referrals through internet search engine exposure.
.
Each site is loaded with content & agent tools, is fully automated, optimized for search engine recognition, and is ready to use (or customize.) Click here: What Do I Get? for a detailed list of agent features and tools.
EXIT Realty is the fastest growing real estate company in the history of real estate with 1,140 franchises and over 36,000 real estate associates since its inception in the U. S. over eight years ago.
For more information, contact Lisa Chapman, Owner/Broker. www.ExitDiversified.com or email: Lisa @ LisaChapman.com (www.LisaChapman.com)