Real Estate Buyers Look Online First
At least eight out of ten buyers use the internet to search listings before calling an agent. Online listing information and direct consumer access are quickly transforming the real estate business. Internet-savvy agents are grabbing market share and positioning themselves for a vast network of future referrals.
.
“The real estate industry bears little resemblance to the way we did business ten years ago. It is hard to find another industry that has adapted technology so readily to its customers,” said NAR President, Thomas Stevens. Realtors have invested a lot of time and money in building information technology, and because of these efforts, more consumers than ever are using the internet in their home search.”
.
Does this mean that the real estate agent is going to be squeezed out of a meaningful and financially rewarding role in the home buying/selling process? Industry pundits believe that online home searching will NOT replace the value added by the agent. The industry is embracing online technology, and it certainly means that roles will change. But it is largely believed by experts that the agent will not be replaced by internet technology.
.
According to Mr. Stevens, “Buyers who use the internet in searching for a home are more likely to use a real estate agent than non-internet users.” An NAR survey of internet users showed that 81% of buyers who use the internet to search for a home also use an agent to handle the transaction.
.
Clearly, real estate agents must bring their services to the online market in order to compete in the game of the future.
.
About Us:.
Exit Realty Diversified's website platform, Point2 Agent, is the industry’s most highly integrated, end-to-end solution that combines all the critical, advanced technology tools real estate professionals require today to effectively acquire, market, manage and sell real estate listings, in a single, easy-to-use package.
Agents of Exit Realty Diversified can join Point2 NLS for free and receive the standard agent website. The site is specifically designed to increase online referrals through internet search engine exposure.
.
Each site is loaded with content & agent tools, is fully automated, optimized for search engine recognition, and is ready to use (or customize.) Click here: What Do I Get? for a detailed list of agent features and tools.
EXIT Realty is the fastest growing real estate company in the history of real estate with 1,140 franchises and over 36,000 real estate associates since its inception in the U. S. over eight years ago.
For more information, contact Lisa Chapman, Owner/Broker. www.ExitDiversified.com or email: Lisa @ LisaChapman.com (www.LisaChapman.com)